Shopping clean(er) beauty at Target

I love target about as much as most of you, if not more. So I was thrilled when target started jumping on the clean + all-natural bandwagon. It's nice to see big box stores taking the lead. So while these products are on the cleaner side, stores like Target still have a ways to go in terms of the number of overall products and those that are "clean" "sustainable" "organic" etc.

I've rounded up my favorites that can now be found at Target, although I will add, some of these brands and products will vary on availability depending on your location, online is always a good bet to see everything they have to offer.

Acure | $ | My go-to for an affordable day + night cream, face cleanser + mask, and they also have shampoo + conditioners. These guys were one of the first brands I discovered when I started going clean.
♁ vegan. cruelty-free. no sulfate, parabens, phthalates, mineral oil, DEA, formaldehyde, petrolatum, paraffin.

Love Beauty & Planet | $ | They have my new favorite go-to for shampoo and conditioner, a variety of scents that also come in body washes. Their mission statement is committed to everything they use will be organic by certified sustainable sources by 2020, most of their ingredients already are.
♁ sustainably sourced. recycled materials. vegan. cruelty-free. no dyes, parabens, silicones.

Pacifica | $ | An affordable option with a wide variety of beauty products ranging from face washes + masks, sunscreen, and even perfumes!
♁ vegan. cruelty-free. recycled materials.

Fig + Yarrow | $$$ | One of the more higher-end clean skincare lines you will find at Target. I'm a sucker for the minimal product design and really love their clay mask.
♁ organic. cruelty-free. no synthetic ingredients, fragrance, sulfates, petroleum, parabens, gluten, GMOs. 

Seaweed Bath Co | $$ | I am newer to this line but I must admit the designer in me love the product design! They have a good selection of bath salts, body washes + cream and soaps.
♁ organic. sustainably sourced. vegan. cruelty-free. recycled materials.

W3ll People | $$ | I have posted about them a lot as I love their stuff, especially their mascara. A really good option for makeup, though they don't carry at every location.
♁ sustainably sourced. cruelty-free. no parabens, petroleum, or artificial ingredients

Shea Moisture | $ | One of my go-to's for body lotion, they have a pretty big line with a lot of options including shampoo + conditioners as well as other hair products, body wash + lotions and they also have products for kids too.
♁ organic. sustainably sourced. cruelty-free. certified B corpno parabens, phthalates, mineral oil, DEA, formaldehyde, petrolatum, paraffin, propylene.

SW Basics | $$ | Probably the cleanest you will get at Target, (at least right now) most of their products only have a few simple ingredients. I like their rosewater to freshen up my face before I apply my make up
♁  organic. sustainably sourced. cruelty-free. certified B corp. made in the USA.

Sailor by Captain Blankenship | $$ | Lovely collection of toner mists, sea salt spray, and masks. They are actually exclusive to Target stores + online.
♁ organic. sustainably sourced. recycled materials. cruelty-free. no synthetic preservatives, parabens, sulfates, fragrance.


  1. I have been dying to try the love beauty & planet line. Will definitely pick it up next time at target!

  2. Seaweed bath co and Acura definitely next on my shopping list! Thank you for sharing!!

  3. I’m with you on the minimal product design of Fig + Yarrow - so obsessed! Thanks for sharing

    xo Erin

  4. I am an all natural girl so this is really exciting for me

  5. Very useful information! I love finding more earth friendly and chemical free products!

  6. these are great products! gotta love target :)